3 Tips to Design Successful Clinical Trial Recruitment Campaign

For patients, knowing the trial's possible dangers and benefits, the trial's goal, and the actual location of the research center helps them make decisions.

FREMONT, CA: Clinical trial sites are increasingly using digital media for patient recruitment, but many do not see the outcomes they want. Here are three tips on designing a successful clinical trial recruitment campaign that connects sponsors with qualified and interested patients.

Consider the Patient's Point of View

Patient centricity is critical in all aspects of clinical trial planning, and it makes a difference in patient recruiting as well. Evaluate what a patient wants to know before enrolling in a clinical study when producing advertisements and other materials. For patients, knowing the trial's possible dangers and benefits, the trial's goal, and the actual location of the research center helps them make decisions. It is also crucial to consider health literacy, as many adults in the United States have difficulty following medical instructions. Consider evaluating the reading level of the materials before utilizing them in the ads, and use plain, straightforward language.

Be Familiar with The Advertising Policies of The Platforms One Intends to Use

Varied internet platforms have different standards about how drugs and medical information can be discussed. Compliant advertisements will ensure that the campaign runs smoothly and that the Facebook or Google Ads account is not suspended. One can pay special attention to Facebook's advertising policies on personal information. Advertisers on Facebook, for example, can mention medical issues in their ads, but the phrasing must not indicate that the audience has that disease.

Analyze the Outcomes of The Campaign

According to one poll done, 57 percent of sites utilize social media for trial advertising, yet only 9 percent say it is their most successful source. Improving the outcomes analysis and ROI measurement method could be beneficial. Analyzing results also aids in future optimization. Savvy recruiters see the cost savings and tracking advantages of digital.  However, many have not looked deep enough into the data to understand where additional cost reductions could be found at each phase in the funnel.  For a more in-depth look at the results, for example, using Facebook Audience Insights.

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