In an era when life sciences companies demand ever-greater sophistication in how they communicate their value and gather analytical ROI on their engagement strategies, Cicada Marketing has emerged as a standout; an international marketing and advertising firm that doesn’t just offer advertising for the life sciences industry but truly thrives at the intersection of bioscience and storytelling. It is precisely this depth of fluency that has earned Cicada Marketing the prestigious title of Life Sciences Marketing & Advertising Firm of the Year, Worldwide, from Life Sciences Review. From Humble Beginnings to Global Impact Cicada Marketing was launched over two decades ago with a mission to serve scientific innovators, from biotech start-ups to late-stage CDMOs and global analytical service providers. As Jeremy Burt, Founder and CEO, shared: “We have worked with everybody from early stage discovery, bioanalytical CROs, CDMOs… even adjacent fields like drug product packaging, AI lab data software, and private equity groups serving the life sciences industry.” Over time, those early relationships, many of which matured through acquisition and global expansion, became the foundation for Cicada’s current growth trajectory. What began as a regional consultancy and then a national agency has now evolved organically to become a truly global marketing firm. As clients scaled, so too did Cicada Marketing. Today, the firm maintains a presence across North America, Europe, and the Asia-Pacific regions, the primary regions of business most associated with life sciences. Cicada team members are located in Lyon, France; Brisbane, Australia; Hobart, Tasmania; and throughout the United States. Burt proudly notes:
Clinical Research Training
Clinical Trial Diversity in HIV
Sherene Shakib Min, MD, MPH, VP, Head of Clinical Development, ViiV Healthcare
Drug Discovery and Development
Building a Culture of Accountability in the Healthcare Industry
Robert Fink, Vice President, Pharmacy Services - Chief Pharmacy Executive, UofL Health
Life Science Marketing
Enhancing the Efficiency of Healthcare Services
Paul Casey, MD, MBA, FACEP, SVP, Chief Medical Officer, Rush University Medical Center
Life Science Marketing
Fostering Growth in Healthcare through Effective Leadership
Zachery Seow, MBA, CRA, R.T.(R)(CT)(MR)(ARRT), Director of Radiology Operations, IS & Strategy, Stanford Medicine Children's Health
Life Science Marketing
Driving Safety & Innovation in Healthcare
Heather Morris, Director of Clinical Risk Management, West Tennessee Healthcare
Contract Manufacturing
Improving and Innovating Quality and Patient safety
Sharon Gilliam, MSN, RN, and Director of Patient Safety & Quality, Williamson Health
Life Science Marketing
Challenging the Status Quo to Improve Patient-Centered Care
Emma P. Monaco, Director, Post-Acute Strategy, Business Development Operations and Physician Relations, Marketing, Prime Healthcare
IN MY OPINION
Life Science Marketing
Strategies for Process Improvement
Mike VanDerwerken, Director of Pharmacy, Saratoga Hospital
LAST WORD
Life Science Marketing
"Brick and Mortar is Dead"
Travis Boren, Director, Provider Integration and Virtual Care, Northern Arizona Healthcare
IN FOCUS
The Evolution of Life Sciences Advertising
The life sciences sector demands agencies that combine scientific expertise, data precision, and human-centric storytelling to navigate an increasingly competitive and emotionally resonant marketplace.
Sustainability in the Pharmaceutical and Biotechnology Sectors: ESG Strategies for Life Sciences Organizations
Life sciences firms must integrate ESG strategies—environmental stewardship, social responsibility, and strong governance—to drive innovation, reduce risks, and strengthen long-term value, reputation, and global health impact.
EDITORIAL
The Evolution of Marketing in the Life Sciences Industry
At the center of this project is the growing recognition that marketing in life sciences is no longer an auxiliary function but a strategic pillar. Organizations now rely on marketing partners who understand mechanisms of action, clinical value, and regulatory nuance while also crafting narratives that inspire confidence and engagement. Authenticity, depth, and purpose have become the new differentiators, especially in a market saturated with fast content and generic messaging.
Featured on this edition’s cover, Cicada Marketing embodies the evolution of marketing in life sciences. Founded by Jeremy Burt, Cicada was built to bridge science and storytelling. By combining deep scientific expertise with creative branding and strategic marketing, the agency helps life sciences companies communicate why their work matters, not just what they do. Its integrated approach spans creative design, strategic consulting, and digital engagement, all grounded in accuracy, insight, and measurable results.
The broader industry momentum toward purpose-driven communication is reflected in the perspectives of this edition’s featured experts. Emma P. Monaco, Director of Post-Acute Strategy, Business Development Operations, Physician Relations and Marketing at Prime Healthcare, brings a mission-focused approach shaped by personal resilience and a commitment to improving access to care. Heather Morris, System Director of Clinical Risk Management at West Tennessee Healthcare, contributes frontline leadership rooted in patient safety, clinical experience, and crisis management during the pandemic.
Together, these voices reinforce a defining truth of modern life sciences marketing: impact is achieved when science, strategy, and human understanding move forward as one.
