Vivanti
Customising Content for Life Science Marketing

Vivanti, a life science marketing firm, provides high-quality services for healthcare companies in digital marketing, commercial effectiveness, creative solutions, and educational programs. The organisation delivers personalised communication strategies by leveraging AI for effective brand marketing. Besides data from third-party references, it creates omnichannel campaigns through independent surveys and research to help companies understand their customers’ needs. Vivanti’s innovative solutions bolster the confidence of pharma companies, reverberate with the audience of doctors, and make communication between professionals and brands comfortable, leading to a positive change in the life science marketing space.

The omnichannel platform by Vivanti assists clients in building systematic and seamless communication with healthcare professionals (HCPs) and understanding the benefits of proposed initiatives. Using this approach, an end-to-end analytics report can be made by combining all the data collected from the target audience surveys. Vivanti also offers its clients creative solutions that are diverse, interactive, and visually appealing for presenting to the HCPs. These provide a detailed picture of the benefits of using the brand. The clients trust the substantive and creative part of the campaign the company organises.

The services and solutions Vivanti offers play a vital role in its clients' business growth, especially when they are trying to establish themselves in the marketplace. A pharmaceutical company with no presence in the EMEA region wanted to launch a urology product—drug to be specific—in countries across EMEA. This seemed nearly impractical in an era of digital and social media marketing. With the determination to tackle this and make it possible, the organisation approached Vivanti. It offered them marketing strategies to develop the multilingual content and market their product.

Vivanti collaborated with its partner, a leading research and data collection company on HCPs, to further aid the client in creating a database for HCP information. The medical team contacted leading urologists and maintained communications with local urological associations. This project outcome was highly satisfactory for the client. Vivanti has a division of former healthcare employees with extensive experience, from medical representatives and doctors to top managers, and with this, it has successfully implemented 1154 projects.

In addition to digital marketing services and content creation, Vivanti delivers software solution known as Call-n-Go, a CRM/CLM platform for planning and preparing sales calls and group details. The platform is easy to navigate, has an intuitive interface and can be used for face to face sales calls as well as for remote detailing, thus saving time of HCPs and medical representatives.

“Vivanti’s services and solutions, specially designed and developed for pharmaceutical companies and other healthcare business enable our clients to offer individualized products and services to their customers and greatly improve performance of their commercial teams,” states Marina Hickson, CEO of Vivanti.

For the education arena, Vivanti specialises in developing free and informative scientific content with the help of its medical advisors, who possess an extensive experience in the medical and life science field. The program consists of numerous modules dedicated to separate units. Modularised content is easy to understand and is in the form of reportage, a talk show, or even a video game. Vivanti’s educational program has more than 300,000 pages of healthcare education content, around 250,000 doctors have completed various programs.

Vivanti provides a one-stop solution for all technical needs in both online and offline projects in collaboration with its global and local strategic partners. It has a multidisciplinary team that designs strategic products at the intersection of medicine, marketing, digital development, and system integration. Started with flash presentations, today Vivanti creates numerous content like email campaigns, lectures, AR/VR quests, and CLM slides.