Splash Clinical
Streamlining Patient Recruitment with Digital Solutions

Amidst the myriad of challenges in recruitment for clinical trials—increasing costs, declining productivity, and diminishing pipelines—the biggest is the inability to connect with qualified patients faster. Studies have shown that nearly 80 percent of clinical trials lose over $8 million each day when a drug trial gets delayed due to unfilled recruitment quotas. That being said, the time is right for sponsors, CROs, and pharmaceutical companies to embrace a more data-driven patient recruitment approach to enable greater reach, boost efficiency, reduce trial duration, and save valuable resources.

Founded in 2011, Splash Clinical is a patient recruitment company that has innovated clinical trials by leveraging the power of digital and social marketing, mobile technologies, and real-time analytics. The company supports CROs, sponsors, and study sites in building awareness and enrollment for trials of numerous therapeutic disciplines that ultimately drive positive improvements in patient care and quality of life.

Splash Clinical’s experienced interdisciplinary team of data scientists, marketing strategists, software engineers, and campaign managers curate and leverage well-researched epidemiological data to develop custom software and strategies on a study-by-study basis. The software allows Splash to conduct and streamline data-driven patient recruitment marketing. Contextually, the company has supported most of the global top 20 pharma companies in over 600 clinical studies in the last four years. “Splash Clinical has expanded its capabilities to over 30 countries, including the U.S., EU, South Africa, and APAC global clouds, offering a unique, custom software suite along with patient recruitment services in more than 30 languages.

This reach can mean more diversity among participants, and also helps bring new treatment options to market safely and quickly,” says Matt Teuteberg, President of Splash Clinical.

Splash Clinical’s custom software suite contains a patient recruitment platform, comment manager app, real-time recruitment analytics, site engagement services, site recruitment solutions, and virtual waiting rooms. The software digitizes and streamlines the patient recruitment process, ensures data privacy and compliance, and offers detailed analytics reporting. It helps companies understand the driving factors of a campaign’s success and gain insights to accelerate the recruitment effort.

Splash Clinical follows a customer-centric model, which it translates to their onboarding process. Every engagement begins with a detailed discussion of clients’ objectives based on study-specific protocols. Splash Clinical will then interview the client’s study team to gather in-depth knowledge about the disease and its impact on patients to improve treatment pathways. Finally, the company develops a marketing and recruitment strategy and builds an entire patient-facing, digital ecosystem that facilitates pre-screening, concierge calls for secondary screening, and direct patient engagement with a study site.

Powered by this approach as well as Splash’s proven competencies, the company has successfully executed hundreds of patient recruitment campaigns for reputed sponsors and CROs. Recently, Splash created and managed a global phase 4 cardiovascular disease (CVD) campaign which ran for 15 months across 13 countries and supported 401 study sites. The effort resulted in a 112 percent average growth in weekly patient screenings and generated 28 percent of the total randomizations for the clinical study. “We are witnessing tremendous growth, acceptance, and innovation of clinical trials. There’s never been a better time for CROs and sponsors to begin leveraging digital technologies to expand their patient pool and offer people with health concerns an option that may lead to a better life,” concludes Teuteberg.