SOLUT1ON
Insight-Driven Strategies to Triumph in the Pharmaceutical Market

Every pharmaceutical and life sciences organizations wants its brand to be a market leader. But only the ones with a cohesive vision at the corporate, departmental, and product levels can get there.

SOLUT1ON empowers pharmaceutical and life sciences organizations to realize their business vision and be competitive in the market through an insight-driven, strategic planning process. They function as a partner more than a service provider, helping pharmaceutical and life science clients align their resources with a singular vision and implement industry best practices to achieve business objectives. In doing so, the discussion is shifted from optimizing operating expenses to a more comprehensive strategy to stay competitive in the market long term. Every function, from medical to market access and commercial, contributes to strengthening the organization’s ability to contribute to the health and wellbeing of the patient.

Over a decade of experience partnering with medical and commercial teams in the pharmaceutical space differentiates SOLUT1ON’s consulting services. The experience gained from partnering on previous collaborations with clients gives SOLUT1ON the ability the anticipate potential challenges in their clients’ processes, formulate appropriate insights driven plans, and invest the right resources aligned to the strategy.

Insight-Driven and Collaborative Strategic Planning Process

“There will be multiple, similar products contending to dominate the market. Companies will invest in table stakes tactics, such as branded materials, sponsorships, conferences, and advisory boards to promote their brands. Our strategic planning process aims at sustainably strengthening the differentiating factors of our client’s brand challenges and developing unique tactics to win in the market,” says Reema Patel, founder of SOLUT1ON.

Product sustainability in a highly competitive market is determined by an insight-driven strategic planning process that considers more than resource allotment. Every team, including marketing, sales, medical, market access, and operations, participates to ensure their workflow is aligned.

Cross-functional stakeholder input forms a crucial part of the engagement, enabling SOLUT1ON and its partner organizations to understand the current challenges faced within the market. The contributions from departments across the commercial organization can identify concealed opportunities creating a competitive advantage where one did not exist before. The cross-function input strengthens the planning, helping pharmaceutical and life sciences clients seamlessly traverse their market access submissions, market launch, and lifecycle management.

Relevant insights are pulled from different workflows, including commercial, medical, market access, and analytics that is encapsulated in one comprehensive presentation. This presentation is shared across the brand cross-functional team that are critical in the planning process.

The strategic brand plan is developed during planning meetings starting with the strengths, weaknesses, opportunities, and threats (SWOT) analysis, allowing brand team to define the key issues impacting their brand. The next in the part in the planning meetings is creating the brand strategic imperatives that help define how the brand will win with an associated tactical plan to support what the team will do to get from the issues to the strategic imperatives. The approach developed by SOLUT1ON inspires transformation within the organization planning process to leverage the brain trust of the cross-functional team, improve operational workflow and distill down to a clear and focused strategy to outperform competitive products in the long term.

Optimizing New Product Planning Processes

SOLUT1ON’s competencies are illustrated in a recent case study when it was approached by a pharmaceutical company during the new product planning for their pipeline portfolio. Their commercial planning team wanted to evaluate all the products coming into the Canadian market, and prioritize their portfolio based on the market assessment. To help them in the process, SOLUT1ON assigned market value scores to each product based on multiple criteria, including differentiators, pricing, and time to market. The scores were plotted on a matrix ranking the products. The results enabled the planning team to identify the appropriate products to launch and allocate resources accordingly.

These consulting capabilities are further augmented by Patel’s experience as an executive coach. While consulting with clients, she guides her team to follow the key elements of organizational behavior principles, strategic intelligence, and high-performing team fundamentals.

By making strategic, insight-driven planning an integral part of management decision-making, SOLUT1ON will continue strengthening its clients’ organization and brands, helping them gain a competitive position to win in the pharmaceutical and life sciences markets.