The Need for Digital Shift in Patient Recruitment and Engagement

Patient recruitment and engagement are simplified by digital transformation.

FREMONT, CA: Almost every industry has been disrupted by digital technologies, and healthcare is no exception. With a massive data set at their fingertips and powerful innovations such as artificial intelligence, the Internet of Things, mobile technology, medical coding, and machine learning, clinical researchers, sponsors, and contract research organizations (CROs) are at the forefront of patient recruitment and engagement activities.

Patients' behavior and expectations have also evolved throughout time. Patients increasingly demand greater convenience, flexibility, and ease of use due to technological innovations in healthcare. On the other hand, healthcare organizations that wish to attract and engage patients are increasingly looking to improve patient engagement through technology advancements.

Using technology to engage patients

It's the same with clinical studies and patient participation. Sponsors and CROs are now adopting a proactive paradigm where various engagement technologies help recruit and engage patients. These changes benefited both patients and life sciences firms. Patients can now get help with finances, supplies, medicines, dealing with new diagnoses, understanding treatment options, and educational and motivational support. However, CROs and sponsors can improve their product's efficacy and outcomes while also recruiting patients.

Using digitization to improve recruitment and engagement

With the worldwide digital transition, sponsors and CROs can now develop data-driven patient recruiting and engagement initiatives. Patient demographics, preferred methods of contact, reasons for hospitalization, and even online discussions might be studied. With COVID-19, the global digital transition has accelerated.

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Sponsors and CROs are implementing innovative patient recruiting, retention, and engagement techniques.

Traditionally, pharmaceutical corporations used TV, radio, and print media to acquire patients, but digital technologies have enabled a more sophisticated patient recruiting strategy. Digital technology has enabled hyper-targeted marketing.

How does digital patient recruitment work?

Companies are releasing apps and platforms that make patient recruiting and engagement more accessible. For example, technology has enabled patients to schedule appointments over the phone or conduct video telehealth consultations with their caregivers. This is the most welcome idea since COVID-19 made social isolation the norm. Among other advantages, digital transformation has sped up the process, reducing no-shows and staff burnout.

Community development: Social media community building is another excellent technique to involve patients. Such as an online network of professional cyclists with type 1 diabetes. The community's goal is to raise awareness, provide mutual support, and keep the patient community active through social media.

Patient monitoring: Patient monitoring has become considerably more accessible and more convenient with digital intervention. Patients do not need to attend hospitals because caregivers can monitor their health remotely. Digital capabilities and technology breakthroughs can enhance traditional involvement. The treatment outcome is quickly recorded, assisting data collection, analysis, and data-driven decision-making. At the same time, patients can receive specialized care in the privacy of their own homes, especially when hospital visits are feared.

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