CLOSE

Specials

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

Skip to: Curated Story Group 1
lifesciencesreview
US
EUROPE
APAC
CANADA
  • US
    • US
    • EUROPE
    • APAC
    • CANADA
    • LATAM
  • Home
  • Contributors
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • Magazine
×
#

Life Science Review Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Life Science Review

Subscribe

loading

Thank you for Subscribing to Life Science Review Weekly Brief

  • Home
  • News

Recommended picks

Different Types of Clinical Trial Recruitment Strategies

Different Types of Clinical Trial...

Clinically Media's Ceo Named One Of The Most Influential People In Healthcare Today

Clinically Media's Ceo Named One Of...

Role of Decentralized Clinical Trials in Patient Recruitment

Role of Decentralized Clinical Trials...

How to Use Clinical Trial Matching Software for The Trials?

How to Use Clinical Trial Matching...

Advanced HPV-16 Positive Head and Neck Cancer: PDS Biotech Enlists First Stage of Checkpoint Inhibitor Nave Patients

Advanced HPV-16 Positive Head and...

StudyKIK Acquired by Syneos Health to Deliver Patient and Physician Benefits

StudyKIK Acquired by Syneos Health to...

Syneos Health Partners with Ride Health

Syneos Health Partners with Ride Health

How Patient Recruitment Technologies Can Enhance Clinical Trials

How Patient Recruitment Technologies...

Different Types of Clinical Trial Recruitment Strategies

Different Types of Clinical Trial...

Clinically Media's Ceo Named One Of The Most Influential People In Healthcare Today

Clinically Media's Ceo Named One Of...

Role of Decentralized Clinical Trials in Patient Recruitment

Role of Decentralized Clinical Trials...

How to Use Clinical Trial Matching Software for The Trials?

How to Use Clinical Trial Matching...

Advanced HPV-16 Positive Head and Neck Cancer: PDS Biotech Enlists First Stage of Checkpoint Inhibitor Nave Patients

Advanced HPV-16 Positive Head and...

StudyKIK Acquired by Syneos Health to Deliver Patient and Physician Benefits

StudyKIK Acquired by Syneos Health to...

Syneos Health Partners with Ride Health

Syneos Health Partners with Ride Health

How Patient Recruitment Technologies Can Enhance Clinical Trials

How Patient Recruitment Technologies...

The Need for Digital Shift in Patient Recruitment and Engagement

Life Sciences Review | Wednesday, August 18, 2021
Tweet

Patient recruitment and engagement are simplified by digital transformation.


FREMONT, CA: Almost every industry has been disrupted by digital technologies, and healthcare is no exception. With a massive data set at their fingertips and powerful innovations such as artificial intelligence, the Internet of Things, mobile technology, medical coding, and machine learning, clinical researchers, sponsors, and contract research organizations (CROs) are at the forefront of patient recruitment and engagement activities.


Patients' behavior and expectations have also evolved throughout time. Patients increasingly demand greater convenience, flexibility, and ease of use due to technological innovations in healthcare. On the other hand, healthcare organizations that wish to attract and engage patients are increasingly looking to improve patient engagement through technology advancements.


Using technology to engage patients


It's the same with clinical studies and patient participation. Sponsors and CROs are now adopting a proactive paradigm where various engagement technologies help recruit and engage patients. These changes benefited both patients and life sciences firms. Patients can now get help with finances, supplies, medicines, dealing with new diagnoses, understanding treatment options, and educational and motivational support. However, CROs and sponsors can improve their product's efficacy and outcomes while also recruiting patients.


Using digitization to improve recruitment and engagement


With the worldwide digital transition, sponsors and CROs can now develop data-driven patient recruiting and engagement initiatives. Patient demographics, preferred methods of contact, reasons for hospitalization, and even online discussions might be studied. With COVID-19, the global digital transition has accelerated.


Check Out This: DIVISA


Sponsors and CROs are implementing innovative patient recruiting, retention, and engagement techniques.


Traditionally, pharmaceutical corporations used TV, radio, and print media to acquire patients, but digital technologies have enabled a more sophisticated patient recruiting strategy. Digital technology has enabled hyper-targeted marketing.


How does digital patient recruitment work?


Companies are releasing apps and platforms that make patient recruiting and engagement more accessible. For example, technology has enabled patients to schedule appointments over the phone or conduct video telehealth consultations with their caregivers. This is the most welcome idea since COVID-19 made social isolation the norm. Among other advantages, digital transformation has sped up the process, reducing no-shows and staff burnout.


Community development: Social media community building is another excellent technique to involve patients. Such as an online network of professional cyclists with type 1 diabetes. The community's goal is to raise awareness, provide mutual support, and keep the patient community active through social media.


Patient monitoring: Patient monitoring has become considerably more accessible and more convenient with digital intervention. Patients do not need to attend hospitals because caregivers can monitor their health remotely. Digital capabilities and technology breakthroughs can enhance traditional involvement. The treatment outcome is quickly recorded, assisting data collection, analysis, and data-driven decision-making. At the same time, patients can receive specialized care in the privacy of their own homes, especially when hospital visits are feared.


See Also:Top 10 Companies Providing Drone Tech Consulting/Professional Services


Weekly Brief

loading
Top 10 Patient Recruitment Solutions Companies - 2022
> <
  • Regulatory Services 2023

    Top Vendors

    Current Issue
  • Clinical Lab Equipment 2023

    Top Vendors

    Current Issue
  • Regulatory Services 2023

    Top Vendors

    Current Issue
  • Clinical Lab Equipment 2023

    Top Vendors

    Current Issue

Read Also

Prophesying DNA Sequencing for 2023

Crucial Workflows of Next-Generation Sequencing

An Overview of Next-Generation Sequencing

The Role of AI in Accurate Medical Writing

Patrik Renblad to Join Cantargia as Chief Financial Officer

Overview of the Life Sciences BPO Market

Dr. Zamaneh Mikhak Joins TFF Pharmaceutical as the New Chief Medical Officer

The Significance of AI in Medical Writing

Loading...

Copyright © 2023 Life Sciences Review . All rights reserved. |  Subscribe |  About Us follow on linkedin

This content is copyright protected

However, if you would like to share the information in this article, you may use the link below:

https://www.lifesciencesreview.com/news/the-need-for-digital-shift-in-patient-recruitment-and-engagement-nwid-500.html