The Importance of Medical Writing in Emerging Healthcare Landscape

Improved medical writing services can encompass and capitalize on the growing healthcare landscape. Pharmaceutical companies can leverage integrated medical writing services to launch approved products and navigate compliance successfully.

FREMONT, CA: Medical writing facilitates communication of scientific information to diverse audience types, like regulatory bodies, researchers, health care providers, and patients. Effective medical communication encourages the success of a pharmacy company's development, compliance, regulatory and commercialization activities. Appropriate medical writing caters to the right audience or healthcare entity. The industry often outsources medical writing to multiple service providers.

Multiple vendors handle different medical writing subjects. Vendors undertake pre-approval regulatory writing, develop scientific platforms and publication plans, and handle promotional and educational materials.

Changing trends and practices in the healthcare industry are seeing a shift from a multi-vendor model of outsourcing medical writing to its expanding scope. The healthcare industry is changing in the following ways:

Changing compositions of medicines: Patient care, diagnoses, and treatment is evolving with the shifting landscape of diseases. The healthcare industry is set to launch about 54 new active substances (NAS) per year over the next five years. Two-thirds of launches will account for specialty products. Spending on specialty products will grow by nearly 50 percent by 2023 in most markets. 

The healthcare industry will need medical writers to respond by communicating their research findings, navigating through regulations and compliance, and developing promotional solutions. New medical writing practices will help the industry to achieve regulatory approval and launch new products.

The pharmaceutical industry will outsource medical writing services to focus on drug research and development.

Medical writing beyond multi-vendor models: Increasing complexities of diseases, treatment requirements, and drug compositions make current medical writing vendors outdated and incapable of providing the right information. Pharmaceutical companies are increasingly finding it difficult to find multiple vendors with qualified subject matter experts (SME).

Companies must evolve to provide updated and integrated resources and medical writing solutions across the product's lifecycle. Healthcare entities and patients can find value and ease of accessibility to medical information. Parties can easily gain relevant information under singular healthcare services and do not have to search for different companies and SME.

Healthcare institutions improve their operational efficiency and can save costs by reducing multiple services that need to finalize billing, manage projects, and undertake large administrative tasks.