Soundcommerce Expands Campaign, Data, And Intelligence For Retail Acquisition Marketers
The new SoundCommerce edition supports GA4.0 and first-party data sources, simplifies campaign tagging and tracking, and connects digital campaign effectiveness to the total order and shopper profitability.
Fremont, CA: Customers made new purchasing decisions based on the coronavirus's state, producing rapid change and turmoil in the retail industry. Retailers must now adapt to the pandemic's quick evolution to build a new long-term marketing strategy. Marketing teams will need to be able to build memorable customer experiences utilizing modern, data-driven marketing analytics to stay relevant with these consumer-centric retail trends.
SoundCommerce, a retail data and analytics platform supplier, released the latest edition of SoundCommerce Campaign — acquisition marketing technology that makes it simple for retail brand marketers to manage paid media campaigns to achieve fully-burdened profitability targets.
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The news comes at a critical juncture, as retailers and consumer brands face increasing financial challenges from increased advertising, supply chain, e-commerce delivery expenses, expanding inventories, and shifting customer demand.
SoundCommerce Campaign connects, maps, and models data across digital marketing campaigns and platforms, web analytics, and e-commerce storefronts to offer detailed shopper and order profitability insights.
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