CLOSE

Specials

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

Skip to: Curated Story Group 1
lifesciencesreview
US
EUROPE
APAC
LATAM
  • Home
  • Contributors
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • Magazine
  • About
×
#

Life Science Review Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Life Science Review

Subscribe

loading

Thank you for Subscribing to Life Science Review Weekly Brief

  • Home
  • News

Recommended picks

Everything You Need To Know About Nanomaterials

Everything You Need To Know About...

Importance Of Conducting Material Testing

Importance Of Conducting Material...

Everything You Need to Know About Medical Lab Equipment and their Applications

Everything You Need to Know About...

The Four Best Tips for Maintaining Laboratory Equipment

The Four Best Tips for Maintaining...

A Week To Celebrate The Significant Role Of Clinical Lab Professionals In Healthcare

A Week To Celebrate The Significant...

Challenges To Clinical System In China

Challenges To Clinical System In China

On Accelerating Bioanalytical Workflow Automation

On Accelerating Bioanalytical...

Artificial Intelligence and the Healthcare Industry

Artificial Intelligence and the...

Everything You Need To Know About Nanomaterials

Everything You Need To Know About...

Importance Of Conducting Material Testing

Importance Of Conducting Material...

Everything You Need to Know About Medical Lab Equipment and their Applications

Everything You Need to Know About...

The Four Best Tips for Maintaining Laboratory Equipment

The Four Best Tips for Maintaining...

A Week To Celebrate The Significant Role Of Clinical Lab Professionals In Healthcare

A Week To Celebrate The Significant...

Challenges To Clinical System In China

Challenges To Clinical System In China

On Accelerating Bioanalytical Workflow Automation

On Accelerating Bioanalytical...

Artificial Intelligence and the Healthcare Industry

Artificial Intelligence and the...

Soundcommerce Expands Campaign, Data, And Intelligence For Retail Acquisition Marketers

Life Sciences Review Life Sciences Review | Wednesday, May 11, 2022
Tweet

The new SoundCommerce edition supports GA4.0 and first-party data sources, simplifies campaign tagging and tracking, and connects digital campaign effectiveness to the total order and shopper profitability.


Fremont, CA: Customers made new purchasing decisions based on the coronavirus's state, producing rapid change and turmoil in the retail industry. Retailers must now adapt to the pandemic's quick evolution to build a new long-term marketing strategy. Marketing teams will need to be able to build memorable customer experiences utilizing modern, data-driven marketing analytics to stay relevant with these consumer-centric retail trends.


SoundCommerce, a retail data and analytics platform supplier, released the latest edition of SoundCommerce Campaign — acquisition marketing technology that makes it simple for retail brand marketers to manage paid media campaigns to achieve fully-burdened profitability targets.


The news comes at a critical juncture, as retailers and consumer brands face increasing financial challenges from increased advertising, supply chain, e-commerce delivery expenses, expanding inventories, and shifting customer demand.


SoundCommerce Campaign connects, maps, and models data across digital marketing campaigns and platforms, web analytics, and e-commerce storefronts to offer detailed shopper and order profitability insights.


 


Bala, a trendy fitness company, situated in Los Angeles, CA, is one consumer brand that uses SoundCommerce Campaign for digital marketing optimization.


Retail marketers can use SoundCommerce Campaign to gain transparent access to key performance metrics – as well as the underlying modeled data – to:


• Measure shopper-specific Cost to obtain the Customer (CAC), Cost to Re-engage the Customer (CRC), and blended Cost to Engage the Customer (CEC) for new and repeat customers across marketing channels;


• Track Customer Lifetime Value (CLV) since both revenue and contribution profit values relative to CAC, CRC, and CEC across marketing channels to optimize media mix and ad spend allocation;


• Reconcile performance data throughout e-commerce transactions captured in storefront platforms like Shopify, web analytics tools like Google Analytics 4.0, and self-reported (unattributed) performance from digital marketing channels such as Facebook and Instagram, Google Ads and YouTube, TikT


"SoundCommerce innovates on behalf of our growing portfolio of retail customers, helping brand marketers address and solve critical performance challenges," said Eric Best, CEO, and Co-Founder at SoundCommerce. "We ensure retail marketers compete in an industry where profitable growth is an existential challenge."


Weekly Brief

loading
> <
  • DNA Sequencing 2022

    Top Vendors

    Current Issue
  • BioTech Startups 2022

    Top Vendors

    Current Issue
  • DNA Sequencing 2022

    Top Vendors

    Current Issue
  • BioTech Startups 2022

    Top Vendors

    Current Issue

Read Also

Role of Predictive Genomics in Sustainable Healthcare

Role of Predictive Genomics in Sustainable Healthcare

A Conversational AI Approach to Regulatory Intelligence

A Conversational AI Approach to Regulatory Intelligence

A rise in DNA Sequencing Market is expected in coming years

A rise in DNA Sequencing Market is expected in coming years

Omniabio Inc. Announces Private Investor

Omniabio Inc. Announces Private Investor
Data analysis for next-generation sequencing worth USD1.2 billion by 2026 - Cloud-based platforms emerging as preferred solutions

Data analysis for next-generation sequencing worth USD1.2 billion by 2026 - Cloud-based platforms emerging as preferred solutions

Lithuania's Vision to Become a Biotech Hub in Europe

Lithuania's Vision to Become a Biotech Hub in Europe

Bridging the Diversity Gap in Genomics

Bridging the Diversity Gap in Genomics

How does Biotechnology Provide Solutions to Human Needs?

How does Biotechnology Provide Solutions to Human Needs?
Loading...

Copyright © 2022 Life Science Review . All rights reserved. |  Subscribe |  About Us follow on linkedin

This content is copyright protected

However, if you would like to share the information in this article, you may use the link below:

https://www.lifesciencesreview.com/news/soundcommerce-expands-campaign-data-and-intelligence-for-retail-acquisition-marketers-nwid-829.html