Soundcommerce Expands Campaign, Data, And Intelligence For Retail Acquisition Marketers

The new SoundCommerce edition supports GA4.0 and first-party data sources, simplifies campaign tagging and tracking, and connects digital campaign effectiveness to the total order and shopper profitability.

Fremont, CA: Customers made new purchasing decisions based on the coronavirus's state, producing rapid change and turmoil in the retail industry. Retailers must now adapt to the pandemic's quick evolution to build a new long-term marketing strategy. Marketing teams will need to be able to build memorable customer experiences utilizing modern, data-driven marketing analytics to stay relevant with these consumer-centric retail trends.

SoundCommerce, a retail data and analytics platform supplier, released the latest edition of SoundCommerce Campaign — acquisition marketing technology that makes it simple for retail brand marketers to manage paid media campaigns to achieve fully-burdened profitability targets.

The news comes at a critical juncture, as retailers and consumer brands face increasing financial challenges from increased advertising, supply chain, e-commerce delivery expenses, expanding inventories, and shifting customer demand.

SoundCommerce Campaign connects, maps, and models data across digital marketing campaigns and platforms, web analytics, and e-commerce storefronts to offer detailed shopper and order profitability insights.

Bala, a trendy fitness company, situated in Los Angeles, CA, is one consumer brand that uses SoundCommerce Campaign for digital marketing optimization.

Retail marketers can use SoundCommerce Campaign to gain transparent access to key performance metrics – as well as the underlying modeled data – to:

• Measure shopper-specific Cost to obtain the Customer (CAC), Cost to Re-engage the Customer (CRC), and blended Cost to Engage the Customer (CEC) for new and repeat customers across marketing channels;

• Track Customer Lifetime Value (CLV) since both revenue and contribution profit values relative to CAC, CRC, and CEC across marketing channels to optimize media mix and ad spend allocation;

• Reconcile performance data throughout e-commerce transactions captured in storefront platforms like Shopify, web analytics tools like Google Analytics 4.0, and self-reported (unattributed) performance from digital marketing channels such as Facebook and Instagram, Google Ads and YouTube, TikT

"SoundCommerce innovates on behalf of our growing portfolio of retail customers, helping brand marketers address and solve critical performance challenges," said Eric Best, CEO, and Co-Founder at SoundCommerce. "We ensure retail marketers compete in an industry where profitable growth is an existential challenge."