Patient Recruitment for Clinical Trials: Strategies to Reach Large Target Audience

Assisting patients to comprehend the relevance of clinical trials can even convert them into evangelists who help spread the word about the relevance of clinical trials and enhance patient recruitment.

FREMONT, CA: The necessity of clinical trials for viruses and medical diseases ranging from mild to life-threatening has been underscored by COVID-19. But, amid a pandemic, how can one increase patient recruitment in clinical trials? Following are some basic strategies that can help organizations reach a large target audience, build trust, and discover the proper patients for the trial.

Build Health Literacy

Many people are delighted to be a part of a clinical study since it gives them hope for a problem they are suffering from and may potentially benefit others. However, some doubters believe clinical trials are ineffective. This is when information becomes powerful. One can help patients feel more comfortable with the idea of clinical trials by raising health literacy. Assisting patients to comprehend the relevance of clinical trials can even convert them into evangelists who help spread the word about the relevance of clinical trials and enhance patient recruitment.

Establish a Provider Network

There are various ways to find patients for clinical trials, but the best way is occasionally through a reliable source. How about this as an example? According to a poll conducted and a study, 64 percent of people prefer to learn about clinical trial chances from their doctors. That is why establishing ties with a provider network is critical. Give them the tools they need to communicate with their patients. Prepare outreach materials for doctors and other healthcare practitioners who will be sharing information about the trial. Provide them with important information and discussion topics that they can easily communicate with patients. Not only will this aid clinical trial recruitment, but it will also assist patients in becoming more involved in their own care.

Create a Brand

Participating in a clinical trial is a significant step. People are delighted to be a part of a medical breakthrough, hopeful that they will be able to benefit themselves and others, and, most likely, frightened. Give the clinical trial the human touch by branding it with a visually appealing logo that appeals to the target clinical trial audience. Give the trial a name that is easy to remember and easily discuss if at all possible.