How Digital Transformation Helps in Patient Recruitment and Engagement

Sponsors and CROs who adopt new technologies and innovations will be staying ahead of the competition in the future as they make patient recruitment and engagement seamless

FREMONT, CA : Digital technologies have disrupted almost every industry, and healthcare is no exception. Clinical researchers, sponsors, and CROs are at the frontline for patient recruitment and engagement efforts due to the vast data set at their fingertips and significant advancements such as AI, the Internet of Things, mobile technology, medical coding, machine learning, and many more.

Patients' behavior and expectations have evolved throughout time as well. Patients increasingly anticipate more convenience, flexibility, and ease of use due to technological advancements in healthcare. On the other hand, healthcare organizations that aim to attract and engage patients are increasingly turning to technological advances to improve patient engagement.

Leveraging technologies for patient recruitment and engagement

It's no different when it comes to clinical studies and patient engagement. Sponsors and CROs are shifting from a reactive to a proactive strategy, using various engagement tools to boost patient recruitment and engagement. Both the patient and the life sciences industry have benefited from this digital change.

Patients may now apply for financial help, obtain supplies, and fill prescriptions. On the other hand, CROs and sponsors can improve the efficacy and results of their products and assure a seamless patient recruiting process.

Leveraging digitization for better recruitment and engagement strategy

Due to the worldwide digital transformation, sponsors and CROs may now develop data-driven initiatives to boost patient recruitment and engagement.

The digital revolution has now accelerated globally because of COVID-19. Sponsors and CROs are implementing innovative patient recruiting, retention, and engagement methods.

What is digital patient recruitment and engagement?

Companies are launching applications and single platforms that provide numerous benefits to make patient enrollment and engagement more accessible. For example, technology advancements have enabled patients to make appointments over the phone or participate in video-based telehealth meetings with their caregivers. Since the advent of COVID-19, social distancing has become the new normal, due to which remote has made telehealth a most welcome initiative.

Community building:It's another efficient technique to use social media to increase patient participation. The goal of the community is to bring together people from all over the world to raise awareness, support one another, and keep the patient community active through social media.

Patient monitoring: Patient monitoring has become considerably more accessible and more convenient because of digital intervention. Patients do not have to visit hospitals physically as caregivers, and hospitals can monitor their health remotely.

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