Goodbye Traditional Patient Recruitment , Welcome Digital
With the COVID-19 pandemic, encouraging people to shift digitally to communicate has seen a dramatic increase in popularity for building a robust patient recruitment strategy.
Fremont, CA : Clinical trial activities, including recruitment, retention, delivery of interventions, and data collection, have been conducted using conventional "face-to-face" approaches. For example, newspaper or radio advertisements are used to recruit participants, mail or telephone calls are used to conduct follow-up assessments, interventions are delivered in person, and data are collected using paper-and-pencil instruments, require significant investments of time from both staff and patients and this not only proves costly to research sites, but it also deters potential participants from registering.
With the COVID-19 pandemic, encouraging people to shift digitally to communicate has seen a dramatic increase in popularity for building a robust patient recruitment strategy. Hyper-targeted marketing methods for patient recruitment have been developed using digital media. Here are some of the advantages why to invest in technology-based pre-screening.
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1. Track Data in Real-Time
Data has been the center heart for patient recruitment. With the help of technology, the obtained data may be saved and arranged electronically in seconds. This information may be arranged not just using considerably more specific criteria than the identical manually gathered data. It is at our fingertips when data is saved and electronically arranged. This, in turn, saves time and effort to search through the registered offices and speed up participant eligibility decision-making procedures.
2. Automated Workflow
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