Finding Patient Recruitment for Clinical Trials Challenging? Here is How Technology May Help

Patient recruitment companies can use digital techniques to discover patients who are interested in treatment alternatives by placing advertising where they are already online. Agencies may also work with patient-facing websites to coordinate trial participation initiatives.

FREMONT, CA: Patient recruitment for clinical trials can be challenging, but as with most difficulties, technology may help. Even though digital advertising is now almost omnipresent, it still has a long way to go in terms of patient recruitment. However, many research sites are using digital patient recruitment. Technology can aid with the recruitment process in various ways, from locating patients to guiding them through the enrollment process and assisting them in finding other alternatives they may be eligible for. Consider these useful ways technology can support the trial.

Reach Out to Patients Where They Are

While patients may be interested in clinical trials, they are far less likely to seek them online in theory. ClinicalTrials.gov was created for researchers and can be difficult to browse for patients, and doctors often do not have time to inform patients about trial prospects. Patient recruitment companies can use digital techniques to discover patients who are interested in treatment alternatives by placing advertising where they are already online. Agencies may also work with patient-facing websites to coordinate trial participation initiatives.

Make Changes During A Campaign

The ability to make changes throughout a campaign is important to the effectiveness of digital advertising. This is especially useful for ads aimed at a certain patient population, as it allows advertisers to experiment with an alternate message and keyword or interest targeting. Some recruitment firms can also construct lookalike audiences using data from prior campaigns and identify patients online with similar qualities to those from earlier projects.

Create A Way for Patients to Link With Additional Trials

One of the most difficult aspects of operating clinical research is finding patients. Although 75 percent of Americans are at least somewhat willing to participate in a clinical trial, few people learn about them via their doctors, according to polls. If a patient indicates interest in a trial but is found to be ineligible, 63 percent of them either do nothing or refuse to engage in research. Companies that use digital recruitment may be able to collect patient information to provide future trial chances. If patients have already demonstrated an interest in clinical research, this system enables decreased recruitment expenses. After a patient indicates interest in a trial using our search tool or a pre-screener, they can sign up to get alerts when new trials that fit their profile become available.

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