Digital Patient Recruitment: What is it? And its Benefit

Digital Patient Recruitment is a modern term that refers to a provider of patient recruitment services that only contacts candidates via digital means.

FREMONT, CA: A mobile application, a website, or the use of social media platforms such as Facebook or Instagram are all examples of digital means. Digital channels have seen a dramatic increase in popularity among patient recruitment providers in recent years. This development is due to several factors:

To begin, the majority of people in every country in the western hemisphere are now online. Even those over the age of 50 are discovering the benefits of the internet and are spending an increasing amount of time online. As a result, they are accessible to all forms of communication via the internet. Patient recruiters can now identify and contact patients with information about a specific trial using certain targeting techniques. Compared to offline advertising such as subway displays or newspaper advertisements, digital recruitment is significantly more efficient in each and cost.  However, patient recruiters can target individuals with a specific indication or their family members with an advertisement in a particular trial online. They voluntarily reduce the size of the audience and end up with a significantly more effective recruiting strategy.

Another compelling argument for online patient recruitment is the ability to re-contact a patient. By utilizing cookie data, patient recruiters can keep track of users who have previously visited their website and contact them again in the future. Because cookie data is anonymous, nobody can determine who the valid owner of cookie ID is.

Benefits of choosing digital patient recruitment process:

• Patient recruiters can reach a larger audience than traditional print advertising.


• By utilizing tools, patient recruiters can learn more about their audience and target candidates interested in specific topics, such as diabetes or asthma.


• Money is saved because the high volume of daily ad impressions allows for lower prices than other marketing channels.


• Patient recruiters can save information about their audience's previous website visits and use it in a subsequent campaign.


• Patient recruiters can target specific people based on their interests, such as members of a particular patient population.


• Patient recruiters obtain results more quickly.

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