2020 Life Science Marketing Trends

Life sciences marketing is advancing, and innovative technology capabilities offer unparalleled opportunities to reach the target audience.

FREMONT, CA: Year after year, the life sciences marketing landscape is changing. New technologies are introduced, and with those come new tactics and approaches. New marketing trends are emerging in the life sciences, and it is sometimes hard to keep on track. Keeping on track is essential to remain relevant and competitive. From print advertising to creating personalized experiences to creating content, conducting relevant experiences to the customers is a must to strengthen relationships and the success of those marketing campaigns. Here are some of the key marketing trends in the life sciences industry.

Video Content

The pace at which marketing trends change is alarming. Each year the industry is presented with new delivery methods and channels, new technologies, and opportunities. With video, the life sciences market is evolving, and it now dominates the field with billions of people watching over an of video every day. Video platforms are already dominating the field. It is undoubtedly one of the most effective methods to boost life sciences marketing efforts in the coming years.

Artificial Intelligence and Advertising

Advertising is becoming a lot more intelligent, which means that targeting ideal customers is now easier than ever. Also, Artificial Intelligence (AI) is offering smarter marketing automation. Intelligent systems are necessary to help life sciences marketers make sense of all the data accrued in real-time and to allow them to act on the outcomes immediately. Marketers are also using prediction targeting to get relevant content to the right individuals, like the person in charge of supply for a specific pharmacy chain, and many more.

Influencer Marketing

It is time for life sciences marketers to explore the many different ways to leverage star power to get better results from the lead generation efforts. Influencers are people who have a significant online presence. The benefit of working with these influencers is that they may have a bigger influence on their followers. So, if life sciences marketers can find the right influencers to work with them, they will be able to reap many benefits of having them endorse the brand.