Neoscape
Creating Stories for Life Science Properties

Life science real estate marketing is a complicated and highly specialized industry. The sector is chock-full of niche property requirements that consist of offices, labs, and manufacturing spaces, with specialized features, such as clean rooms and R&D facilities. Despite these nuances, many people unfamiliar with the industry believe that advertising such properties online requires a few images and a brief description.

In today’s age of Zillow and other advanced internet search tools, life science real estate marketing requires more than fliers and billboards to make the right impact. It must ideally tell a story about the property in the listings to distinguish and impress potential buyers.

Since 1995, Neoscape has been at the forefront in helping developers uncover the heart of their story with its unique marketing solutions that bring their vision to life. The company constantly works with owners, developers, and landlords in the life science space to understand their tenants’ needs and efficiently craft their stories. Team Neoscape’s experience in traditional commercial real estate marketing is instrumental in providing the knowledge and foundation to create highly-specialized campaigns that attract companies and talent to their clients’ properties.

“Our approach to life science real estate marketing is client-centric. We spend a lot of time conducting workshops and conversations with owners, developers, architecture and design teams, workplace strategy consultants, brokers, and leasing teams,” says Rodrigo Lopez, partner, and chief creative officer of Neoscape. This collaborative approach helps generate abstract ideas that resonate with the market’s human component.

Then, the company deploys its expertise to formulate the strategy, branding, positioning, naming, and messaging to set up the property’s identity.

After this initial concept, Neoscape takes the project forward in terms of design and visual identity by creating books and brochures, print and digital ads, and web and mobile ecosystems to communicate their vision to the audience. The company leverages advanced technologies to deliver visualizations and renderings via film and video animation, photography, VR/AR/MR interactive websites, mobile apps, kiosks, custom content management systems, and touchscreen apps. This gives potential buyers a feel of the actual property. Finally, with advanced digital paid search and media, paid and earned SEO, email marketing, and digital strategy, Neoscape ensures that no channel is left untapped in its pursuit of reaching the ideal market for each property.

Neoscape’s painstaking commitment to ensuring ideal outcomes for its clients is part and parcel of every project they undertake. One of its recent customers was Alexander Court, a landmark office tower project joining a new and existing building with a beautiful, 12-story central atrium (designed by Pelli Clarke Pelli). To create a perfectly tailored package for the audience, Neoscape gathered insights into their needs, interests, and preferences. Needless to say, the high end production finishes by Neoscape raised Alexander Court from a simple book to a piece of art, elevating the entire campaign. Digital renderings and a virtual reality app allowed prospective tenants to imagine themselves in the 12-story atrium, creating their journey through the building. Its elegant and simple website translated the premium content into a compelling digital experience. Ultimately, the team used a premium consumer branding approach to create bespoke materials that helped garner interest from potential tenants, eventually securing an anchor lease with Akin Gump.

These achievements are not the work of just one person but the direct result of the collaboration within Neoscape. The people at Neoscape fuel the company and all of its creativity. The company’s access to varying perspectives and skills allows it to think about different ideas for projects, enabling it to be the full-service powerhouse it is known for today. With its team, expertise, and experience at the helm, Neoscape is confident in its ability to walk the line that intersects sophistication and marketing for any new-age project that needs its help.