Bill Schick, Founder and FCMOFounded by a seasoned life science professional, Bill Schick, who also works as a fractional chief marketing officer (FCMO) for several companies in the space, MESH has a clear idea of what works in the life sciences industry. This exclusive focus and expertise liberates clients from age-old marketing tactics and offers a holistic strategy for success.
Founded by a seasoned life science professional, Bill Schick, who also works as a fractional chief marketing officer (FCMO) for several companies in the space, MESH has a clear idea of what works in the life sciences industry. This exclusive focus and expertise liberates clients from age-old marketing tactics and offers a holistic strategy for success.
“We go beyond just running ads to promote products,” says Schick. “Our competency lies in helping clients build an audience who appreciate the value they offer and build a bridge between business strategy and tactical marketing that works.”
Cracking the Code to Building Brands
MESH has built a distinct marketing framework that operates based on the needs and motivations of the client’s complex buyer pool. This is in stark contrast to most marketing agencies that overlay a one-size-fits-all template onto client operations, often failing to align the proposed plan with the customer’s vision.
Once a project commences, MESH’s professionals seamlessly plug into the client’s team, educating and enlightening them on client-centric strategies and crafting tailored messages to build a brand and drive lead generation. A key advantage for clients is Schick’s direct involvement. His insights and guidance through the eyes of an FCMO ensure that clients understand the power of marketing and how it supports business development and sales.
MESH employs a three-phase framework designed to drive comprehensive marketing success for life science companies.
Phase One begins with educating potential customers on the underlying science and technology of the product. By delivering targeted educational content, MESH ensures that audiences become informed and engaged with the biology, chemistry, or technology involved. This informed audience is then used to build adaptive buyer personas that evolve over time. These personas are continuously refined based on realtime insights, enabling MESH to map out the customer journey with precision and tailor interactive content that maximizes engagement.
In Phase Two, MESH shifts focus to content strategy and brand development. Specialized branding techniques are implemented to craft a strong brand identity and highlight the company’s expertise. Marketing budgets and promotional plans are strategically devised to introduce the solution to prospective buyers. By leveraging testimonials and case studies, MESH showcases product benefits, builds credibility, and positions the business as a thought leader in the field.
A key aspect of this phase is content repurposing. MESH extends the reach and lifespan of core content by adapting it for various formats, audiences, and platforms. This strategy ensures that key messages are consistently reinforced across channels, distinguishing MESH from competitors who often misalign content with different stages of the buyer journey.
Phase Three focuses on converting prospects into customers. MESH guides potential buyers toward direct engagement with the product or service, often through offers like demos or free trials. This approach is designed to drive conversions and secure lasting commitments.
We go beyond just running ads to promote products. Our competency lies in helping clients build an audience who appreciate the value they offer and build a bridge between business strategy and tactical marketing that works.
A Formula that Bears the Fruit of Accomplishments
The efficiency of MESH’s approach is demonstrated through numerous success stories. In one instance, when the pandemic prevented access to hospitals by its representatives, a life science company struggled with lead generation and needed a turnaround marketing strategy. Years of a conservative marketing approach and reluctance to create content had stagnated its growth. MESH stepped in and employed its marketing framework, developing adaptive personas and launching an educational campaign on the science behind their innovation. This strategy, executed through a targeted paid social media campaign, built an audience of 12,000 U.S. buyers and directly influenced $3.1M in new growth, significantly boosting lead generation and enhancing the client’s industry presence.
Success stories like these demonstrate MESH’s impact on business development and sales. Under Schick’s leadership, the company continues to place organizations on the trajectory of profitable businesses through cutting-edge marketing strategies, making it a leader in life science marketing.
