Lexington Writing Firm
Elevating Patient-Provider Communication with Innovative, Inclusive Practices

The United States is increasingly diverse in every way. But has healthcare communications adapted to reflect this? Today, healthcare organizations are seeking ways to strengthen trust to boost patient volume and clinical trial sign-ups, as well as connect with their employees and bolster retention.

This is where Lexington Writing Firm, a content agency dedicated to healthcare, comes into the picture. Approaching inclusive writing as a necessity in today’s world rather than an afterthought, it produces content that avoids retrofitting language to a diverse group of people. Instead, their team focuses on creating highly engaging content to connect deeply and widely.

“We’ve built a collective database of what good healthcare and medical writing is, and what inclusive content is, combining it to make inclusive healthcare content,” says Grace Martin, founder and senior writer of Lexington Writing Firm.

“We’re driven by the belief that respectful communication is the foundation of trust,” continues Grace. “And trust is crucial for any healthcare organization’s success.”

The team at Lexington Writing Firm creates and reviews patient-facing and staff-facing content, including blogs, website content, patient stories and physician bios. Content is developed to connect with diverse audiences, including people of different gender identities, sexualities, ethnicities, cultures, health literacy levels and language capabilities.

The team also offers “language barrier review,” a self-developed process that removes jargon, idioms and complicated sentence structure to make content accessible for non-native English speakers and primed for translation into any language. The Lexington team also offers Spanish translation services as part of its mission to reach wider audiences.

By creating highly respectful and accessible content, Lexington inspires trust that leads to increased search performance, diverse patient populations, more clinical trial signups and overall higher patient volume.

Often, clients hesitate when approaching sensitive topics in healthcare—including racial and age disparities and LGBTQIA+ health—due to a fear of offending. To help them, Lexington converses with clients about their intended audience and details the questions, concerns and issues they want to address, ensuring that the content targets all the necessary points and will be well received by readers.

“We review the content and offer substantial suggestions and remediation to the language to show how, with some simple considerations, you can speak directly and help people feel seen, heard, and spoken to,” says Janina Lawrence, director of standards at Lexington Writing Firm, who benefits clients with her extensive experience as a sensitivity reviewer for many industries.

Lexington works for many types of healthcare organizations. Partnership For A Healthier America enlisted Lexington Writing Firm to review written guides to support caregivers in feeding their children up to age one. Lexington lent its services to ensure that the guides affirm all family structures and cultural approaches to food and eating. It also translated the documents into Spanish.

Another client, Weill Cornell Medicine, wanted to highlight their LGBTQIA+-specific services and expertise. Lexington created a dedicated web page to LGBTQIA+ care and updated the primary care services to include this expertise. The deliverables perfectly matched the client’s expectations, helping them connect with this audience on a deeper level.

Lexington’s polished and compelling content is attributed to its writers, who draw from their direct experience in healthcare. The team includes a nurse-writer and another writer who draws on years in the medical device industry.

This expertise, in conjunction with its innovative language barrier review and sensitivity reviewing capabilities, is what propels its ongoing success. The small team elevates the standard of healthcare writing— one project at a time