Fielder
Nurturing Partnerships for a Sustainable Agricultural Future

Optimising plant health, crop yield and environmental sustainability are contingent upon addressing specific crop needs and tailoring nutrients to suit local conditions. However, it is imperative to provide consistent education to farmers about new products, understand market trends, as well as ensure affordability and regulatory compliance.

Understanding plant nutrients and soil types is vital to empower growers right from the start. Fielder, a key player in this industry, has established itself through 25 years of experience, cultivating strong relationships with distributors of all sizes while adapting to market fluctuations.

Barrie Hawkin, founder of Fielder, reflects on the company’s journey, “Our in-depth knowledge of the industry and expertise in plant nutrition has enabled us to meet customer needs in safety, efficiency and cost-effectiveness.”

Fielder's flexible approach sets it apart, allowing the delivery of small volumes of specialised products to meet local demands. Its product range includes seed treatments, nutritional supplements, biostimulants and phosphites. A noteworthy partnership with groGreen, a distinguished supplier to top golf courses in Scotland, attests to Fielder's commitment to excellence.

This collaboration with groGreen has flourished, transforming from a small trial to becoming its exclusive foliar partner.

“We take immense pride in this partnership, which has facilitated mutual growth and success,” says Robert Hawkin, director of Fielder.

Currently, the company’s products are featured in prestigious championship courses.Fielder's dedication extends beyond its extensive portfolio of 150 products, each meticulously designed to address specific needs. From providing manganese variations to turf removal solutions, the firm offers comprehensive support and consultation services. Experts are available round the clock to guide farmers with technical and commercial advice, from specific soil types and crop nutrition plans to on-site visits. Their vast expertise enables them to customise solutions to each customer’s unique requirements.

Sustainability is at the heart of Fielder's innovations. Its team of experts has devised a slow-release nitrogen product that facilitates the nearly-complete conversion of applied nitrogen into the plant. This benefits the environment and offers cost savings to growers. By prioritising soil biology and exploring the potential of bacteria for enhanced soil health, Fielder spearheads sustainable agricultural practices.

The company’s commitment to sustainability aligns with its client’s needs, which include multinational corporations like Diageo and Heineken. These organisations require sustainable options for their product sourcing, and Fielder’s seed treatments and other offerings cater to this demand with an environmentally friendly approach to cultivation.

Fielder’s achievements serve as a testament to its unwavering dedication to excellence, with a diverse portfolio, personalised consultancy services, and a keen focus on sustainability. It continues to foster partnerships and develop innovative solutions, charting a promising path toward a sustainable future in agriculture.

In essence, Fielder’s commitment to excellence is ingrained in every aspect of its operations—from relationship-building to product development and dedication to sustainable practices. Even as the company embarks on new ventures, it remains an emblem of innovation and a trusted ally for farmers striving to achieve optimal results.