Dr. Joanne O. Cosin, COO
Operating in Cebu and Mandaue with over 1000 beds, the hospital caters to acute and chronic care patients and is led by a multidisciplinary team of nationally recognized leaders. Its 660-bed general hospital in Cebu features a specialized heart institute with renowned cardiology and echocardiography fellowship programs. It also has a robust pulmonary subspecialty, equipped with a diverse array of airway and respiratory support devices, leading to the highest admission rates outside the National Capital Region during the pandemic.
The sister hospital in Mandaue is now a general hospital with a specialized cancer center with a capacity of 350 beds that empowers patients with a comprehensive spectrum of preventive, curative, palliative, and integrative cancer services. This strategic alignment reflects the Department of Health’s vision for ‘better health outcomes.’
“Chong Hua Hospital doesn't just offer care; it embodies a commitment to excellence and dynamically responding to the evolving needs of the healthcare landscape,” says Dr. Joanne O. Cosin, Chief Operating Officer at Chong Hua Hospital.
Supported by allied health services like diagnostic laboratories, digital radiology, cardiac imaging, molecular imaging, radiotherapy, and radiopharmaceutical production, Chong Hua Hospital combines medical expertise with cutting-edge technology across various disciplines.
A standout initiative is the extension of picture-archiving communication systems (PACS) into clinical radiology and cardiology. This visionary approach allows digital access to the most updated versions of a patient's medical images, and clinical reports enabling doctors to improve care, enhance safety, and drive significant time and cost savings.
The hospital is also developing modular mobile applications for different stakeholders across the healthcare ecosystem, from the PXi Patient Portal and DOKi app for medical staff to the NURSEi and RESi app for residents-in-training.
This strategic development aims to create a cohesive digital environment that seamlessly facilitates collaborative care throughout in-patient and clinic settings.
Advancing Healthcare Excellence and Community Welfare
Chong Hua Hospital’s distinguished tertiary-level clinical laboratory is a member of the Philippine Council for Quality Assurance in Clinical Laboratories (PCQACL). As a regional referral center, it offers a broad spectrum of services, including routine and special chemistry, microbiological examinations, and molecular pathology.
Beyond clinical care, Chong Hua Hospital is a pillar of community service. Accredited as a COVID-19 testing center, it introduced drivethru diagnostic services for safe and convenient testing throughout the pandemic. Actively engaging with over 30 socio-civic organizations, the hospital organizes health camps with various clinical departments.
These competencies have driven Chong Hua Hospital’s success, with the organization receiving multiple awards from the Philippines' Department of Health, local government units, and chambers of commerce and industry for its contributions to community building.
Redefining Patient-Centric Healthcare
Spearheaded by a dedicated Patient Experience Division, Chong Hua Hospital focuses on the five crucial moments of truth in the patient experience. Its closed-loop feedback management system ensures continuous improvement and consistency across all units, optimizing overall service quality, while virtual assistants actively engage patients by facilitating inquiries and appointments, contributing to a more interactive and accessible healthcare experience. At the same time, its streamlined patient registration process, coupled with the PXi Patient Portal, provides seamless admission and transfer documentation as well as easy access to medical records.
Meanwhile, its CHEERS program enhances patient care by training frontline and backend staff to actively listen, offer personalized care, and prioritize patient experiences. Through family conferencing, it also ensures that relevant individuals are well-informed about the patient’s conditions, treatment options, and ongoing healthcare needs. Ultimately, its patient assistance specialists act as a vital bridge, offering personalized assistance to address patient concerns effectively and on time.
Seamlessly blending cutting-edge technology with compassionate patient care, Chong Hua Hospital stands at the forefront of healthcare innovation. Through its transformative journey, the institution adapts to challenges and emerges stronger to redefine care standards in the Philippines and the APAC region at large.
