Accertis Pharma Consulting Group
Creating Custom Marketing Solutions for Pharmaceutical Companies

In the pharmaceutical landscape, achieving effective product marketing, launch, and performance necessitate improved collaboration among multiple facets of a brand team. Combine this with the right positioning and strategy for making sales forces efficient and motivated, and achieving desired outcomes becomes an uphill task.

Addressing this need with its proficiency at enhancing the partnership, collaboration, and effectiveness of brand teams by equipping them with the sought-after skill sets and knowledge to boost product commercialisation is Accertis.

It also provides training workshops and structural advice to upgrade team dynamics and streamline task execution. This combination of comprehensive functional expertise across market access, marketing, sales, and medical domains ensures success. To further boost marketing impact, it actively coordinates with regulatory bodies to stay abreast of changing guidelines and deliver expert guidance.

“In 95 percent of our engagements, we adopt a combined approach that empowers customers to find the best solution for their needs. We also organise various workshops, providing fundamental guidance for strategy development if required,” says Martin Weilenmann, Managing Director of Accertis.

In the competitive pharmaceutical landscape, it aids clients to improve their positioning, differentiate their products, maximise market potential, and achieve successful commercial outcomes by leveraging its vast product strategy expertise. Another key facet of Accertis’ success is its proven pharmaceutical specialists, who provide specialised guidance and support to varied clients through their in-depth knowledge and experience in various aspects of the pharmaceutical sector. Complementing this are dedicated performance assessments that ensure marketing outcomes remain measurable and achievable. These competencies allow Accertis to help clients successfully launch new products while optimising existing offerings.

Following this, Accertis employs a structured methodology that begins with thorough discussions to understand their needs before incorporating them into a workshop setting. During the collaborative sessions, clients are encouraged to explore best-suited solutions and determine the best course of action to achieve their objectives.

Highlighting Accertis’ impact is an excellent case where it assisted a client experiencing a 20 percent decline in market performance due to misguided positioning and the lack of a unique selling proposition. The client solely focused on relationship marketing to emulate their competitor, who had outperformed them. Compounding the issue was a clear leadership problem within their sales force, which lacked an authoritative figure to provide much-needed direction. In addition, their brand team faced a trust deficit across medical affairs and product managers.

When Accertis came on board, it implemented intuitive and compliant strategies to turn the situation around dramatically. Within ten months, the client’s market share soared back to 50 percent, resulting in an additional hundred million in sales over the upcoming year. This transformative shift in market dynamics gave way to additional market-driven initiatives that enabled them to boost engagement across target audiences.

Taking the lead in the pharmaceutical marketing domain by reinforcing strategic frameworks, operational excellence, and motivation, Accertis continues to foster collaborative client partnerships to enhance sales growth.