Patient Recruitment: Some Excellent Strategies to Keep in Mind

A reliable clinical trial patient recruitment strategy incorporates various outreach methods designed to reach patients swiftly and efficiently while also providing them with the information they need to proceed.

FREMONT, CA: Recruiting patients for clinical trials is notoriously tricky, owing to the increasing number of new drugs and a diminishing pool of potential subjects due to market saturation. The following are some excellent strategies to keep in mind when beginning patient recruitment campaigns:

Utilize channels that allow for precise targeting

Consider an advertisement on a metropolitan subway system in the offline world. Patient recruiters can advertise and inform potential patients about a clinical trial. Still, they have no way of knowing if even one person on the subway has the disease they are recruiting. This results in significant scattering losses and excessive expenditure of funds. There are numerous opportunities to target individuals based on their indication, interest, gender, or region in the online world. This enables patient recruiters to focus their marketing efforts and spend their marketing budget wisely. As a result, they should always engage in digital activities and channels to segment their audience based on specific characteristics.

Utilization of data wherever possible

Numerous third-party providers grant patient recruiters access to data that enables them to filter their campaigns and target the appropriate audience. 

Additionally, they can begin tracking their website and sub-pages to determine what their audience reads and what they do not. They can analyze and forecast future 

campaign outcomes by storing user behavior, resulting in more effective campaigns at a lower cost.

Evaluate and optimize

The satisfying thing about online marketing is that patient recruiters can experiment with various marketing strategies in near real-time. This means that they can determine whether a male or female model performs better with their ads or whether a particular copy attracts more visitors to your website. Once they selected what works best, they can pause underperforming ads and focus exclusively on their top-performing recruitment activities.

Before the Procedure, Educate the Patient

Patient’s dislike being pushed into something they don't fully understand. That is why, before advertising a specific trial, it is critical to educate patients about clinical trials in general. Most patients are unfamiliar with clinical trials and have particular concerns and fears that must be addressed appropriately.

Construct technical infrastructure

Not everyone possesses the know-how and infrastructure necessary to develop their technology. However, if patient recruiters can, they can gain a competitive edge in data mining and analysis. The technological infrastructure facilitates third-party data import, such as indication prevalence by region or patient search behavior. It can provide reasonably accurate estimates of the number of patients available for a particular trial.

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