NOVEMBER 2023LIFE SCIENCES REVIEW8IN MY OPINIONGENE THERAPY CLEARLY COMMUNICATED: THE IMPORTANCE OF PATIENT-CENTRICITY, AN OMNICHANNEL APPROACH, AND HEALTH LITERACY IN MY OPINIONBy Tara Moroz, PhD Sr. Director, Genetic Medicine and Early Pipeline, Pfizer Inc.ew medicines which have the potential to transform patients' lives need to be offered to the appropriate patient at the right time; this is important for most medicines but is especially so in the field of gene therapy. Clinicians need to know that new medicines are available and be able to describe potential risks and benefits to patients. Patients need to understand their options and be able to communicate treatment preferences back to the clinician. Although the concept of shared decision-making between healthcare Tara MorozN
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