FEBRUARY 2024LIFE SCIENCES REVIEW4CONTENTSCONTENTSLAST WORDIN MY OPINION0830Kelly H. Zou, PhD, PStat®, FASA,Head, Global Medical Analytics, Real World Evidence, and Health Economics & Outcomes Research, Viatris Inc.Andreas Søderman, Head of Medical Affairs, OrifarmImpact of Real-World Evidence and Digital Innovation in HealthcareThe Untapped Potential of Medical Affairs in Generics, Value added medicines and Hybrid pharmaceuticalsCOVER STORY12CATALYZINGCLINICALINNOVATIONMEDSCAPE MEDICAL AFFAIRSMEDSCAPE MEDICAL AFFAIRSChristina Hoffman, Global Head
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